“We don’t have a choice on whether we DO social media, the question is how well we DO it.” Erik Qualman.

Ever heard of “Customer is King”? Yes it’s an age old saying, but it still stands true today. Today’s customer are way more active and attentive than those of the past. Not only do they have a choice but a voice too. The customer’s voice is so strong today that it can even overpower that of the actual sales and marketing team in the market place- this could hurt you or could be your saving grace if you optimize for this new opportunity. Always stay connected with your customers and reign supreme by maximizing your social selling skills.

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