While rookie salespeople love to talk a lot, rock star salespeople mostly listen a lot and learn. 

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WittyParrot has recently published “Sales Productivity Tips from the Experts”, a 100-page ebook full of ideas for increasing sales productivity. Reading this ebook got me thinking… is sales success the same as sales productivity?

Can a sales region that meets their sales numbers be considered an example of a productive sales team? From a revenue perspective, yes. From a personal productivity perspective, perhaps not.

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Even companies that enjoy the luxury of clearly superior products realize that those products will not sell themselves.

As a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and of course the competition. 

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It’s been said often enough, but it’s worth repeating: your prospects (if they have any sense) are NOT interested in what you do. They are, however, interested in what you could help them achieve, and they are even more interested in what you have already helped other organisations like theirs to achieve.
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What if your point of difference was an acute ability to listen?

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Sales, especially B2B complex sales involve the buy-in of many parties and the investment of a significant amount of time, resources and energy from both the buyer and the seller.
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I have been using WittyParrot since version 0.1 – the first internal release. At that time, I used WittyParrot because I “wanted to” as I was one of the founders of the company. Today, I use WittyParrot because I “have to” and the alternate options for what I can do with WittyParrot are super cumbersome.

Some of you will still think that this is plain marketing talk but as you read along I am sure you will be convinced that it is ONE WittyParrot user’s experience and delight and nothing else.


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Content reuse is becoming an important priority for B2B sales and marketing communication.

Why?
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Most salespeople dislike their CRM application.

Get over it.

Regardless of which app, how many features, and how much data entry it requires, not using it is not an option.
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Follow_a_Sales_Methodology

Do you have a sales methodology that your team follows? Let’s step back. What is a sales methodology? Sales best practices? A sales process? Documented steps/procedures in the sale? Sales skills? Tools? All of the above?
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