This article is reprinted, with the author Ian Gotts’ permission, from the WittyParrot “My Best Tip for Sales Success” eBook published in May 2015.

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According to the American Society of Training and Development (ASTD), U.S. companies spend nearly $20 billion a year on sales training alone. 

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Glenn Gow, CEO of Crimson Marketing, tells us in My Best Tip for Sales Success | 2015 Edition that we must embrace social selling because our buyers have embraced social buying. Social selling often removes the personal touch needed for most sales, unless sellers want to spend hours customizing outreach.

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As prospects become increasingly educated, it’s more important than ever to tighten up the sales process, ensuring efficiency throughout your team and funnel.
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Post excerpt: Using the right technological tools can help aggressively seek and move prospects from lead to sale. Here are a few suggestions on the types of tools you can use to get effective results.

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Post excerpt: It’s easy to get caught in the trap of technology, but using it to your benefit has its rewards. There are apps on the market that will enhance your sales productivity, and knowing which ones are best suited to your needs can make a big difference. Here are a few suggestions.

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Post excerpt: Understanding the rules of engagement to capitalize on your selling strengths is key when converting prospects into sales. Use these tips to determine your selling strengths to make a difference.

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It’s important to have consistent leads to keep business moving, but creating an effective strategy that not only attracts, but converts those leads can be challenging.

Lead-Generation

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Having solid leads is advantageous when you’re looking to make a sale, but knowing how to sell your products effectively will assist in getting the right prospects for conversion.

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Post excerpt: Having effective strategies to improve your sales productivity is a crucial part of being successful. Here are a few ways to do this.

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