Would you like to take the conversations your sales and channel teams are having with prospects and customers to a higher level, so they address the issues and concerns your buyers really care about?
Creating and delivering suitable content for sales conversations across the customer buying cycle is a problem in many B2B companies, however it is essential to improving the performance of the core group of salespeople.
How do you Generate Leads?
Inbound marketing, email marketing, social selling, cold calling, referral based selling; – you name it, any way that you can reliably generate quality leads that works for your business is goodness.
This post was originally published on the Admarco.net Website under the title Rules for Prospects and Customers During a B2B Sales Call
The 2013 sales results are in for B2B companies and they are disappointing.
Aligning sales and marketing messaging and reusing the messaging “content objects” in various “information products” has been a core part of my work over the past 10 years.
When I read David Meerman Scott’s article on WebInkNow, entitled “Adding context to content to create sales magic” it resonated clearly with my beliefs on how marketing and sales can work together more effectively.