WittyParrot has recently published “Sales Productivity Tips from the Experts”, a 100-page ebook full of ideas for increasing sales productivity. Reading this ebook got me thinking… is sales success the same as sales productivity?

Can a sales region that meets their sales numbers be considered an example of a productive sales team? From a revenue perspective, yes. From a personal productivity perspective, perhaps not.

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Even companies that enjoy the luxury of clearly superior products realize that those products will not sell themselves.

As a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and of course the competition. 

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I have been using WittyParrot since version 0.1 – the first internal release. At that time, I used WittyParrot because I “wanted to” as I was one of the founders of the company. Today, I use WittyParrot because I “have to” and the alternate options for what I can do with WittyParrot are super cumbersome.

Some of you will still think that this is plain marketing talk but as you read along I am sure you will be convinced that it is ONE WittyParrot user’s experience and delight and nothing else.


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