When people ask me about WittyParrot, they often confuse our offering with templating solutions. The core feature of a templating solution is the ability to setup and use templates for sending out new emails or for standard responses.
WittyParrot is not a templating product, although it has capabilities that will allow it to compete with templating products. I will double-click on that a bit later in this article.
Note: I have nothing against templates in particular but they are remnants of our “document-based collateral” culture and as such are marginally effective as communication aids.
Templates are NOT Enough
Let’s assume that you are a salesperson who is prospecting and responding to prospects. Let’s also assume that you get a dozen basic clarification questions most of the time. Let’s pick four or five of these questions for the sake of this discussion.
The questions for product Abracadabra are as follows
Let’s assume that you have to respond to three prospects Tom, Dick and Harry and here are their specific questions:
Tom asks the following clarification questions in this order
Note that Tom, Dick and Harry mostly chose the same questions from the pool and added one additional question each. The order of the questions was different.
It would be convenient if they all asked the same questions in the same order so that you could send them our templated answer right away. In reality there are hundreds or even thousands of response permutations and it’s way more complex than the trivial example presented above.
Questions don’t come in templates and neither do answers.
If you are in Sales, you will be dealing with dozens of questions from prospects and partners EVERY SINGLE DAY – and then there is the RFP or RFI response, a veritable “cut-and-paste-fest” from numerous documents and presentations.
If you try to create templates for all possible scenarios, you will literally have hundreds of templates to choose from and the time saved by using templates is lost in the time taken to search for the right template and modify it for the context of the inquiry..
In summary: Templates are NOT enough.
They are good when you are small and have one or two offerings that are pretty standard AND your prospects don’t ask a lot of questions.
But that’s rarely the case in real life.
Salespeople require tools that speed response AND preserve the brand of the company.
How is WittyParrot different?
When we started WittyParrot we set out to achieve two major goals.
- To enable salespeople and knowledge workers to capture the frequently used elements of their communication so they could index it and reuse it to save time.
- To capture enterprise and product knowledge and expertise so it could be instantly recalled by sales and support professionals to improve the speed and quality of response.
We approached the entire problem with a clean slate, aware of the limitations of the prior document and template paradigm.
We don’t think in terms of documents or templates, we think in terms of componentized content elements, that we call wits.
A wit is a reusable content component that can be dragged and dropped into any application that is open to receiving it.
A wit can be:
WittyParrot delivers content to consumers via intelligent desktop widget that is always on, and as my friend Corey Sommers likes to say, it’s like your friend who is always there with the right wits for the right situation right at your fingertips.
The Tom, Dick and Harry scenario outlined above, is a perfect use case for WittyParrot. To respond to each of them individually simply means dragging and dropping the appropriate wits into your reply to answer the individual questions.
Combo Wits: Templates on Steroids
If you want or need a template, we have something that will do the job in a much better way – we call them Combo Wits.
A combo wit as you might have guessed is a collection of wits in a particular order. For example, I have a Combo Wit called “WittyParrot Intro” that is a collection of four wits, viz..
Each wit can independently be dragged and dropped into an email, word document, presentation or any web application that will accept something to be dropped in it.
The combo wit when dragged into an application will live-fetch the latest individual wits and stitch them in the sequence as it appears in the combo wit. This is “the Killer App for proposal creation”
But wait, it gets even better. When the marketing team updates the pricing wit, I don’t have to worry about updating the combo wit, it’s updated instantly. In fact, if the pricing wit was part of 68 other combo wits, all of them will be updated INSTANTLY with zero manual effort.
WittyParrot is very disruptive and I’m super excited about it and I love the “Ah-ha” moment about 2 minutes into the demo of the product when people “get it”.
I’m not sure I have done it justice in this brief description, but if you follow this link to the brief 3-minute demo, you might get a little excited with the potential.
If you need some help creating componentized content, you might find our Sales and Marketing alignment, Content Capture and Reuse eBook of interest.