In late December last year, we decided to enter the HubSpot 30 day blogging challenge which commenced on January 2nd.
I joined WittyParrot as VP Marketing in July 2013 and recommended that WittyParrot use HubSpot for Inbound Marketing.
Effective immediately, WittyParrot offers 14-day trial versions of its content delivery platform for individuals and businesses
Rajesh Setty is a Co-founder and President of WittyParrot.
He is the co-anchor of our WittyParrot blog, his many books and his writings on this blog and numerous other blogs are an inspiration to many.
Content reuse is becoming an important priority for B2B sales and marketing communication.
Buyers will not tolerate a different conversation with salespeople than the one they have been having with the content being consumed on the supplier’s Website. Congruence in sales and marketing messaging is required.
For companies that intend to pursue a content marketing strategy and distinguish themselves from the rising tide of effluent content, it means creating quality, relevance and insight for the intended audience. Velocity Partners, in their excellent Slideshare presentation entitled “Crap“, insist that content must be intelligent, useful and entertaining to be worth consuming.
All else being equal, from whom will prospects want to buy?
We live in a world where all the basic information about your products and services are available on the web.