When the stakes are low for what you are pursuing, you might be able to get a lot of help from your broad based connections such as those in the social media.
Lots happening here at WittyParrot and a frantic start to 2014.
AIDA is a very common acronym used in marketing to show stages of buyer engagement. The crucial phase of AIDA buyer engagement where salespeople can and must engage buyers personally, in context and responsively is in the Desire phase. Let me explain.
A brief overview of what it stands for is here:
WittyParrot Vice President of Marketing, Mark Gibson, is joined by Jim Burns, CEO of Avitage, a 20-year sales and marketing content specialist, for a discussion and webinar on 17 April at 10AM PST on reusing content to lower the cost of sales.
My friend Rajesh Setty posted an interesting article on LinkedIn over the weekend, entitled “How we reinvented copy-paste”. Based on the response we have seen so far, it seems like there are several latent problems with the age old copy/paste and we have simply learned to live with those problems. As you will see from the article, there is no need to live with those problems. There is a better way.
Why bother with tradeshows as a startup?
Why Kill Your Marketing Collateral?
Marketing Collateral is a relic from the pre-Internet era. It was printed on glossies at anything from 2-10 pages.
The definition of curation is “The act of curating, of organizing and maintaining a collection of artworks or artifacts”
Of course, the meaning has evolved and it is now an overused word, often outside its original context.
Word of mouth is worth far more than many kinds of advertising.
My friend Rajesh Setty showed me this cartoon last week and it quickly struck me that this is an important parable in the context of sales and marketing.