Andrew Warner, founder of Mixergy decided to interview Rajesh Setty, Co-Founder of WittyParrot. Before the interview he was not quite convinced whether he should do this interview or not as he felt the company was new and seemed a little inexperienced.
WittyParrot Partner, Jim Burns of Avitage, posted a comprehensive article today entitled, The 6 Competencies for Enterprise Content Strategy.
This article was also published in the June 2014 edition of Top Sales World Magazine
Selling is a Series of Conversations – Underpinned by Content
If you are in the sales, sales enablement, product management or product marketing, you know that a B2B sale is really a series of human to human conversations with different buying constituents across the buying cycle, from first touch on the Website, to contract closure.
In the past two weeks I have met two individuals who’s stories highlight a common problem in high tech and process industries; capturing tribal knowledge and making it available and useful.
“Tribal Knowledge or Know-How is the collective wisdom of the organization. It is the sum of all the knowledge and capabilities of all the people”. Wiki
My title is a play-on-words “Water, water, every where, nor any drop to drink.”, from the poem, The Rime of the Ancient Mariner (text of 1834), BY SAMUEL TAYLOR COLERIDGE.
This article has nothing to do with the poem, but the title has been buzzing around in my head since our recent Using Intelligent Content Webinar with Jim Burns.
I was playing Connect 4 with the kids one weekend when the penny dropped!
Rock, Paper, Scissors or as it is otherwise known, roshambo, or ick-ack-ock, is a hand game usually played by two people, where players simultaneously form one of three shapes with an outstretched hand.
I met with my friend Brian last week. Brian runs Worldwide Sales for a Bay Area technology company. Brian shared with me that his recent World tour visiting his field offices could be characterized as “The Complaint Tour.”
“Salespeople who are behind on quota are notorious complainers”, he added, but one complaint that came up in nearly every office from salespeople and key channel partners was, “I can’t find what I need, when I need it – how can I move deals forward?”