Rajesh Setty is a Co-founder and President of WittyParrot.

He is the co-anchor of our WittyParrot blog, his many books and his writings on this blog and numerous other blogs are an inspiration to many.

He is the co-anchor of our WittyParrot blog, his many books and his writings on this blog and numerous other blogs are an inspiration to many.

Yesterday Rajesh published a wonderul article on CopyBlooger on viewing constraints as blessings.

Here is the first paragraph, please click through to read it in full if you are interested.

How to View Constraints as Blessings in Disguise

“What we need is to tell a powerful story on our thank you card,” I said.

The team unanimously agreed to the concept and in minutes volunteered me to lead that storytelling project. This happened in the volunteer marketing team meeting at Sankara Eye Foundation, which has helped perform one million free eye surgeries in India.

Sending a thank you card is an annual project at the non-profit. We send out tens of thousands of thank you cards to all the donors and, of course, ask for more donations in the same outreach.

The task was clear and the constraints were set: a powerful and engaging story had to be told on a single thank you card.

Constraints generally denote problems. There is a negative connotation to the word itself.

But that is not the only way to look at constraints.

They can be positives too. It just depends on how you look at them. …… read the article in full here.

6 thoughts on “How to View Constraints as Blessings

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