How to scale 1:1 Relationships – this article published on Linkedin on 4/6/14

When the stakes are low for what you are pursuing, you might be able to get a lot of help from your broad-based connections such as those in the social media.

The moment stakes are high, the rules change and you have to reach out to your strong 1-1 relationships.
Please read: 7 Unwritten Rules of Social Media

Michael Simmons talks about the perils of Bystander Effect that affects those that do it wrong in this wonderful article “How Gary Vaynerchuk Scales the Unscalable

“The bystander effect, or bystander apathy, is a social psychological phenomenon that refers to cases in which individuals do not offer any means of help to a victim when other people are present. The probability of help is inversely related to the number of bystanders. In other words, the greater the number of bystanders, the less likely it is that any one of them will help. Several variables help to explain why the bystander effect occurs. More about bystander effect here.

Simmons explains that when you are including a bunch of people in bcc and expect that ONE of them will rise up to the occasion, the exact opposite happens.

Scaling 1-1

Why? Everyone is thinking that someone else will respond so they don’t have to do anything.

The point is – you and I already know the power of 1-1 relationships.

But if you are like most people you think that it’s pretty much impossible to scale 1-1 relationships.

It is logical to think that way because the notion of 1-1 relationships implies that things have to be executed sequentially and the moment anything is sequential, …

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