Post excerpt: Short on a marketing budget? Using guerilla marketing tactics to acquire new customers can have rewarding benefits. Here are a few interesting tips to help!
“Why focusing on delighting your customers is a stupid strategy”; is a preview of Corporate Executive Board’s book, “The Effortless Experience” from Bob Apollo in his August 2013 blog .
It’s a great article that portends major shifts in customer service strategy in response to changed customer behavior.