When the stakes are low for what you are pursuing, you might be able to get a lot of help from your broad-based connections such as those in the social media.
AIDA is a very common acronym used in marketing to show stages of buyer engagement. The crucial phase of AIDA buyer engagement where salespeople can and must engage buyers personally, in context and responsively is in the Desire phase. Let me explain.
A brief overview of what it stands for is here:
The definition of curation is “The act of curating, of organizing and maintaining a collection of artworks or artifacts”
Of course, the meaning has evolved and it is now an overused word, often outside its original context.
Word of mouth is worth far more than many kinds of advertising.
All else being equal, from whom will prospects want to buy?
We live in a world where all the basic information about your products and services are available on the web.