My friend Rajesh Setty posted an interesting article on LinkedIn over the weekend, entitled “How we reinvented copy-paste”. Based on the response we have seen so far, it seems like there are several latent problems with the age old copy/paste and we have simply learned to live with those problems. As you will see from the article, there is no need to live with those problems. There is a better way.
Author Archives: Mark Gibson
Should Startups Attend Tradeshows?
Why bother with tradeshows as a startup?
Highlights from our 30 day blogging challenge.
In late December last year, we decided to enter the HubSpot 30 day blogging challenge which commenced on January 2nd.
7-barriers-for-businesses-to-creating-reusable-content
In a recent WittyParrot article, The Death of Marketing Collateral as we Knew it we outlined the problems with the old document-based collateral model and the need for structured, reusable, content components.
30-lessons-from-the-hubspot-30-day-blogging-challenge
I joined WittyParrot as VP Marketing in July 2013 and recommended that WittyParrot use HubSpot for Inbound Marketing.
WittyParrot Releases New Content Delivery Platform – 14-Day Trial Download
Effective immediately, WittyParrot offers 14-day trial versions of its content delivery platform for individuals and businesses
Continue reading
How to View Constraints as Blessings
Rajesh Setty is a Co-founder and President of WittyParrot.
He is the co-anchor of our WittyParrot blog, his many books and his writings on this blog and numerous other 
blogs are an inspiration to many.
5 Take-Aways on Creating Buyer Personas from Ardath Ablee
Earlier this month, Ardath Ablee kindly agreed to participate in our our “best practices with the experts interview series”. Ardath Albee is CEO, Marketing Interactions, Inc. and an expert practitioner in developing buyer personas for sales enablement and marketing messaging.
Marketing Collateral is Dead – A Guide to Creating Component-based Messaging
Marketing collateral as it existed, is dead!
Corey Sommers advances several reasons for this in his recent article “The Death of Marketing Collateral as we Knew it”
Marketing collateral as we knew it, was created in silos by product marketing, sales enablement or customer support professionals in one-off’s or as part of a launch.
Often the result of the feverish efforts of a few bright people rushing to reach a deadline, and once born, it died.
What is going to replace it?
Aligned Sales and Marketing Messaging that is Structured for Reuse download our new eBook
Corporate Guff and How to Avoid It
Each year, the BBC presents Corporate Guff awards to recognize the worst offenders of language abuse in the name of corporate blather in the prior year. The awards are presented by Financial Times columnist Lucy Kellaway. This article will highlight a couple of things and will shed some light on how to avoid it.