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Author Archives: Mark Gibson
A vision for enterprise content strategy
WittyParrot Partner, Jim Burns of Avitage, posted a comprehensive article today entitled, The 6 Competencies for Enterprise Content Strategy.
Evolving Sales & Marketing Content Creation to an Operational Process
This article was also published in the June 2014 edition of Top Sales World Magazine
Selling is a Series of Conversations – Underpinned by Content
If you are in the sales, sales enablement, product management or product marketing, you know that a B2B sale is really a series of human to human conversations with different buying constituents across the buying cycle, from the first touch on the Website, to contract closure.
Capture tribal knowledge clone your experts
In the past two weeks I have met two individuals who’s stories highlight a common problem in high tech and process industries; capturing tribal knowledge and making it available and useful.
“Tribal Knowledge or Know-How is the collective wisdom of the organization. It is the sum of all the knowledge and capabilities of all the people”. Wiki
Content content everywhere all I need is a link!
My title is a play-on-words “Water, water, every where, nor any drop to drink.”, from the poem, The Rime of the Ancient Mariner (text of 1834), BY SAMUEL TAYLOR COLERIDGE.
This article has nothing to do with the poem, but the title has been buzzing around in my head since our recent Using Intelligent Content Webinar with Jim Burns.
Content Delivery Platform WittyParrot team to exhibit at SRII Conference
Rock, Paper, Scissors, Intelligent Content – Game Over!
Rock, Paper, Scissors or as it is otherwise known, roshambo, or ick-ack-ock, is a hand game usually played by two people, where players simultaneously form one of three shapes with an outstretched hand.
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The Sales Enablement Challenge: Deliver Relevant Content to Your Audience
I met with my friend Brian last week. Brian runs Worldwide Sales for a Bay Area technology company. Brian shared with me that his recent World tour visiting his field offices could be characterized as “The Complaint Tour.”
“Salespeople who are behind on quota are notorious complainers”, he added, but one complaint that came up in nearly every office from salespeople and key channel partners was, “I can’t find what I need, when I need it – how can I move deals forward?”
Get out Your Hammer and Chisel, I Need to Copy a Stone Tablet – News Update
Lots happening here at WittyParrot and a frantic start to 2014.
Webinar: Using Intelligent Content to Lower the Cost of Sales
WittyParrot Vice President of Marketing, Mark Gibson, is joined by Jim Burns, CEO of Avitage, a 20-year sales and marketing content specialist, for a discussion and webinar on 17 April at 10AM PST on reusing content to lower the cost of sales.