Why Kill Your Marketing Collateral?
Marketing Collateral is a relic from the pre-Internet era. It was printed on glossies at anything from 2-10 pages.
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Author Archives: Corey Sommers
The Death of Marketing Collateral as We Knew it
How many of us in marketing have had the MBO to create three datasheets and two whitepapers in a quarter? I have and I’ve been working in sales enablement and sales performance for more than 25 years in F100 companies as well as in 3 startups.
We researched and wrote, and wrote and researched, until we had something that was “customer presentable”.