In the past two weeks I have met two individuals who’s stories highlight a common problem in high tech and process industries; capturing tribal knowledge and making it available and useful.
“Tribal Knowledge or Know-How is the collective wisdom of the organization. It is the sum of all the knowledge and capabilities of all the people”. Wiki
My title is a play-on-words “Water, water, every where, nor any drop to drink.”, from the poem, The Rime of the Ancient Mariner (text of 1834), BY SAMUEL TAYLOR COLERIDGE.
This article has nothing to do with the poem, but the title has been buzzing around in my head since our recent Using Intelligent Content Webinar with Jim Burns.
I was playing Connect 4 with the kids one weekend when the penny dropped!
Rock, Paper, Scissors or as it is otherwise known, roshambo, or ick-ack-ock, is a hand game usually played by two people, where players simultaneously form one of three shapes with an outstretched hand.
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I met with my friend Brian last week. Brian runs Worldwide Sales for a Bay Area technology company. Brian shared with me that his recent World tour visiting his field offices could be characterized as “The Complaint Tour.”
“Salespeople who are behind on quota are notorious complainers”, he added, but one complaint that came up in nearly every office from salespeople and key channel partners was, “I can’t find what I need, when I need it – how can I move deals forward?”
How to scale 1:1 Relationships – this article published on Linkedin on 4/6/14
When the stakes are low for what you are pursuing, you might be able to get a lot of help from your broad-based connections such as those in the social media.
Lots happening here at WittyParrot and a frantic start to 2014.
AIDA is a very common acronym used in marketing to show stages of buyer engagement. The crucial phase of AIDA buyer engagement where salespeople can and must engage buyers personally, in context and responsively is in the Desire phase. Let me explain.
A brief overview of what it stands for is here: