When we talk about tools for recruiting, our minds often leap straight to the latest technologies.

Sure, social media, assessment science, applicant tracking software, and big data have each changed the face of recruiting, but the most important tool in your toolkit has been there all along: communication.

Sure, social media, assessment science, applicant tracking software, and big data have each changed the face of recruiting, but the most important tool in your toolkit has been there all along: communication.

Communication Counts: Here’s Why

With top performers vulnerable to other offers and a growing shortfall of candidates with sought-after special skills, today’s candidates have more power than ever before. So, what are they looking for when it comes to deciding whether or not to apply for a job? CareerBuilder’s “2015 Candidate Behavior Report” reveals both the expected and the unexpected: while candidates are influenced by the same factors as in the past, including well-delineated job responsibilities, salary and benefits (85 percent, 77 percent, and 60 percent, respectively); other scenarios also come into play, such as advancement opportunities and a clearly defined employee brand (45 percent and 25 percent, respectively).

Perhaps even more telling is the fact that 40 percent of contemporary job hunters believe that the job application process is harder today than it was just five years ago, with a full 57 percent blaming the problem on lack of human contact and 51 percent going so far as to agree with the lament, “I have no idea where I am in the process, because of the lack of communication.”

The Role of Recruiters

A closer look at the ‘lack of communication’ issue reveals that while 36 percent of candidates expect routine updates throughout the job application process and 41 percent expect to be notified when they’re eliminated from the running, only 26 percent of employers are proactive about communicating with candidates throughout the hiring stages.

Another notably negligent element? Nearly 75 percent of post-interview candidates report not receiving an explanation when they weren’t hired.

Recruiters can play an essential role in mitigating these pain points through a simple yet powerful commitment to communication.

Why do these efforts matter? Because the better the candidate experience, the more likely candidates are to support your company in the future. In fact, just under 70 percent of candidates reported the increased inclination to buy from your company in the future if they were treated respectfully throughout the application process. Social media makes it even more necessary to keep the candidate experience in mind because today’s job hunters don’t just swallow their bad experiences, they regurgitate them publicly.

To learn more about how WittyParrot can help recruiters automate and personalize candidate responses watch the video below.

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