Who doesn’t want to connect with Millennials these days? After all, they now officially represent the largest component of the American labor force: More than a third of the country’s workers are Millennials. Not only that, but the U.S. Bureau of Labor Statistics predicts this will rise to 50 percent by the year 2020.
With a very real skills gap underway and intense competition for the best and brightest young minds, it’s not exactly a surprise that today’s employers are scrambling to attract Millennials to their brands. So who’s coming out on top when it comes to offering the unique concoction of purpose and perks sought by this generation?
A recent report from Universum in partnership with CNN Money rounded up the world’s most attractive companies as identified by the Millennial generation. Let’s take a closer look at the top three.
No one will be shocked to find this search engine juggernaut claiming the top spot. To what does the report attribute its remarkable success? Google unilaterally applies the same rigorous standards and “spirit of competition” to the areas of recruiting and competition as it does across business operations.
Throw in their commitment to innovation and benefits ranging from “quiet” (the anticipation and accommodation of major life events) to flashy (haute dining hall cuisine) and there’s a very clear reason why Millennials are so smitten with Google.
Looking for a young, hip corporate culture? How about a company with a workforce that comprises primarily of employees in their 20s and 30s — a full two-thirds, to be exact?
PwC’s appeal is hardly accidental. In fact, the company invested in determining how to engage Millennials and found that, unlike previous generations, Millennials were less likely to buy into the incentive of long-term payoffs and more inspired by the possibility of upward mobility — at no significant personal toll — in the here and now. In response, PwC implemented new strategies aimed at meeting those needs, as well as a new team approach appealing to the Millennial mind for collaboration.
Just because the Microsoft name isn’t as sexy as Google’s doesn’t mean the software company doesn’t have its share of allures. Well-communicated values, project diversity, and a branding program aimed not at Google’ “geek-chic” culture but instead at seducing smart minds — including a commitment to women in STEM — who might not otherwise end up in tech. The result? A very different yet surprisingly dynamic sway.
While Google, PwC, and Microsoft earned top marks, they weren’t alone: Ernst & Young, Goldman Sachs, KPMG, Deloitte, Apple, BMW, GE, IBM, Intel, and Sony also came up strongly when it came to appealing to Millennials. One thing they all share in common? The ability and willingness not only to be introspective, but also to be actionable in bucking convention and making real change.