Recruiters today are faced with more challenges than ever. Discerning candidates, an uncertain economy, and dynamic technology have transformed the way recruiters do their jobs. Let’s take a closer look at four of the most common problems facing recruiters today, along with techniques for overcoming these obstacles.
1. A Shortfall of “Qualified” Candidates
At a time when crowded job boards and the breakdown of geographic boundaries make for massive applicant pools, the fact remains that when it comes to filling mission-critical positions, a dearth of qualified employees remains. In fact, research from Manpower Inc. indicates that as many as 40 percent of employers around the world are struggling with filling positions due to a lack of talent — with the situation reaching critical mass in North America.
2. Competition for the Best and Brightest
When a recruiter does find the perfect candidate, there’s another glaring roadblock up ahead: competition from others for the same new hire. Today’s employees are looking for more than jobs; they’re looking to be part of something greater than they are. The recruitment process does not exist in a vacuum, but as part of something greater. How do you distinguish your organization from the rest? By giving candidates what they want, and by communicating these offerings in a clear, consistent way throughout the recruitment process.
3. Talking Technology
Career change candidates offer a simple way to achieve this diversity.
While the point of technology is to make life easier, it’s often accompanied by a steep learning curve. Even though applicant tracking systems, recruitment marketing platforms, and analytics offer tremendous potential when it comes to improving recruiting and hiring, success relies on two things: the efficacy of these tools in the real-world setting, along with the ability of recruiters to understand how best to use them
4. The Candidate Experience
The candidate experience continues to assert itself as one of the most important factors when it comes to successful recruiting. Recruiters aren’t just pitching a job, they’re pitching a brand. Will the experience deliver on or break the brand promise? Recruiters need to keep the candidate experience at the forefront every step of the way — from the very first phone call through onboarding and orientation. The application process should be short, transparent, and communicative, as well as consistently representative of the company
While recruiting seems like a simple concept on the surface (find candidate, hire candidate), the truth is that ever-changing inputs complicate the process. Understanding the dynamics of the contemporary candidate and job market, and adapting your recruiting processes to accommodate these factors will lead to optimal results.