More than half of companies say they respond to less than half of the candidates that apply, according to a recent study conducted by CareerBuilder. The various reasons range from not feeling the need to respond to all candidates to not having enough time.  While these seem like reasonable answers, what recruiters don’t know is that it could be hurting their company.

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Branding, branding, branding. By now this may have something of the ring of Jan Brady’s infamous whine, “Marcia, Marcia, Marcia.” However, while the temptation may arise to write off the brand buzz as the latest ephemeral catchphrase, here’s the cold, hard truth: the importance of branding is not only here to stay, but will take on even greater meaning in talent acquisition as we wrap up 2015 and move into 2016.

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In today’s fast-moving, intensely social world, recruiters wear many hats. And while they’ve also played a connecting role in terms of linking candidates with jobs, the brave new world of talent acquisition mandates a different approach. Today’s recruiters must venture beyond the conventional boundaries of recruiting and into until-now unprecedented territory: marketing. Markruiters? Recruiteers? We may not have a catchy name for them yet, but they’re clearly the future of talent acquisition.

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